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Wednesday 16 March 2011

Research Project - Evaluation 2

This is the evaluation for the 2-week diary of television viewing habits I collected for two students:


For my second artefact I collected a two-week television diary from two students; one was 20 years of age and the other 30. I have followed this up from results on my questionnaire that showed me that most television is consumed by students; therefore
I decided to get a wider age range to compare.

These results show that the younger student watched a huge amount of pirated/illegal content online whereas the more mature students didn’t consume any content online. I believe this may be due to young people, especially students, being more computer-active and having knowledge of software allowing them to download content for free.

The 20 year old student watched thirteen programmes online that were not yet aired in the UK, in the two-week period. These included American TV series, which were ahead of schedule by as much as 6 weeks. For example, the weekly show 90210 in the UK is currently on Series 3, Episode 9. However, the student had already watched up to Episode 15 online. I believe this shows a huge problem with the programme time-shift between the UK and US and the impact this could have on viewing figures.

The 30-year old student spent a lot less time watching programmes compared to the younger student. The 30-year old student also tied themselves to the main free channels which where BBC 1, BBC 2, BBC 3, and Channel 4. The times they watched their programmes were either afternoon or evening, whereas the younger student had a wider mix of timings for their viewing.

The schedule for the 20-year old student was more fixed as they watched the same programmes daily on the allocated times, both online and offline. For example, Eastenders was watched every day and if it was missed; online catch up services were used.

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