(Following from my previous blog) Check it out, this video shows how young girls are influenced by the beauty industry so much everyday through ads, billboards, magazines and beauty products. YET UNILEVER DOES THAT THEMSELVES... WITH THEIR PRODUCT LYNX AND THE ADS! DAMN UNILEVER!)
Wednesday, 4 February 2009
Identities
The Hypocrisy Of Unilever – Dove and Lynx
After reading a journal from one of our Multimedia students Steven Carroll, I decided to write my own journal and my views on the subject.
‘Dove’, a beauty brand under Unilever, was first launched in the 1950’s in the US, and then in the 1990’s in the UK. From this time Dove has come along way in developing further products such as deodorants, hair care products etc and is well known all across the world.
In 2004 Dove launched a ‘Campaign For Real Beauty’, which supposedly highlighted Dove’s commitment to broadening definitions of beauty. Here’s a video showing the ad shown on TV for this Campaign aimed at our young generation (I’m sure many of you have seen this before).
(http://www.youtube.com/watch?v=RADYaTvTGts&feature=related)
Following on to this in 2005, Dove launched the ‘Self-Esteem Fund’, which acts ‘as an agent of change to educate and inspire young girls on a wider definition of beauty. It aims to boost the self-confidence of young girls and women, enabling them to reach their full potential’ (As written on Dove’s website under ‘How it all started’: http://www.unilever.co.uk/ourbrands/personalcare/dove.asp ).
The same company Unilever also has a brand called Lynx, which I’m sure all of you have heard of. Lynx is a brand for deodorant aimed precisely at men. Unilever boasts themselves with this product with ‘The Legendary Lynx Effect’, which they say is ‘the smell of desire. As said by on their website and adverts ‘Lynx gives guys serious pulling power’ (http://www.unilever.co.uk/ourbrands/personalcare/lynx.asp ).
Ok, this is the thing I don’t understand and I find very hypocritical is that in the Lynx adverts, Unilever show women with hardly any clothes on and portray woman as sex symbols:
(http://www.youtube.com/watch?v=29HXaYkhOzk)
(See more examples at: http://www.youtube.com/watch?v=B8eUGtZr4Co&feature=PlayList&p=CD2FE47E1740228F&index=0 ).
On the other hand, Unilever, in their Dove adverts promoting their so-called beauty campaigns, boasting that their products ‘boost women’s confidence’. How on earth can you ‘boost women’s confidence’ with your products? When on one hand your launching Self-Esteem Funds and Campaigns For ‘Real Beauty’ with Dove, and then portraying them as sex symbols with Lynx. This in my view is very hypocritical of Unilever and the way in which they promote their many different products, just in order to draw people in.
And then they say woman are not happy with their figures. Well, of course they won’t be…
A Dove Film called ‘A Girl’s Self-Esteem).
(http://www.youtube.com/watch?v=4ytjTNX9cg0&feature=related)
After reading a journal from one of our Multimedia students Steven Carroll, I decided to write my own journal and my views on the subject.
‘Dove’, a beauty brand under Unilever, was first launched in the 1950’s in the US, and then in the 1990’s in the UK. From this time Dove has come along way in developing further products such as deodorants, hair care products etc and is well known all across the world.
In 2004 Dove launched a ‘Campaign For Real Beauty’, which supposedly highlighted Dove’s commitment to broadening definitions of beauty. Here’s a video showing the ad shown on TV for this Campaign aimed at our young generation (I’m sure many of you have seen this before).
(http://www.youtube.com/watch?v=RADYaTvTGts&feature=related)
Following on to this in 2005, Dove launched the ‘Self-Esteem Fund’, which acts ‘as an agent of change to educate and inspire young girls on a wider definition of beauty. It aims to boost the self-confidence of young girls and women, enabling them to reach their full potential’ (As written on Dove’s website under ‘How it all started’: http://www.unilever.co.uk/ourbrands/personalcare/dove.asp ).
The same company Unilever also has a brand called Lynx, which I’m sure all of you have heard of. Lynx is a brand for deodorant aimed precisely at men. Unilever boasts themselves with this product with ‘The Legendary Lynx Effect’, which they say is ‘the smell of desire. As said by on their website and adverts ‘Lynx gives guys serious pulling power’ (http://www.unilever.co.uk/ourbrands/personalcare/lynx.asp ).
Ok, this is the thing I don’t understand and I find very hypocritical is that in the Lynx adverts, Unilever show women with hardly any clothes on and portray woman as sex symbols:
(http://www.youtube.com/watch?v=29HXaYkhOzk)
(See more examples at: http://www.youtube.com/watch?v=B8eUGtZr4Co&feature=PlayList&p=CD2FE47E1740228F&index=0 ).
On the other hand, Unilever, in their Dove adverts promoting their so-called beauty campaigns, boasting that their products ‘boost women’s confidence’. How on earth can you ‘boost women’s confidence’ with your products? When on one hand your launching Self-Esteem Funds and Campaigns For ‘Real Beauty’ with Dove, and then portraying them as sex symbols with Lynx. This in my view is very hypocritical of Unilever and the way in which they promote their many different products, just in order to draw people in.
And then they say woman are not happy with their figures. Well, of course they won’t be…
A Dove Film called ‘A Girl’s Self-Esteem).
(http://www.youtube.com/watch?v=4ytjTNX9cg0&feature=related)
Friday, 30 January 2009
My MoodBoard
I've created a MoodBoard that visually shows what i'm into.. what i like... and general things that interest me. So take a look and i'm sure it will show you what sort of person i am! This also portrays the characteristics of my avatar.
I used Adobe Photoshop to help me make this. Using the 'Quick Selection Tool' helped me alot in editing the images and overlapping etc. The background of this image is a design from an Adidas hoody.
I used Adobe Photoshop to help me make this. Using the 'Quick Selection Tool' helped me alot in editing the images and overlapping etc. The background of this image is a design from an Adidas hoody.
Friday, 23 January 2009
More Second Life
Ok, now ive actually understood how to telelport myself and go to other places rather than the place you end up once registering. Ive also changed my whole appearance after asking around and going to shops. I chose a smart look with a suit and tie.
Ive ended up on top of a mountain, and i think thats a ship in the distance and a little house. I went to check it out until it told me i entered a restricted area and i was teleported back to the mansion! ...
I'm a cloud of smoke!
Ive ended up on top of a mountain, and i think thats a ship in the distance and a little house. I went to check it out until it told me i entered a restricted area and i was teleported back to the mansion! ...
I'm a cloud of smoke!
Enchanted Review
I watched Enchanted a few weeks back, so i thought i'd write a short review on it. After watching it i was amazed by the animation and the special effects throughout the film.
The film is basically about a girl who falls in love with a prince, but before they can live happily ever after, they must survive from the evil wikid queen (So, as you can tell it is a Disney film :D ). Anyway, so the evil queen takes her into a portal which transports her into the middle of Times Square, New York. She is then rescued by a divorce lawyer who dosen't believe in true love. Soon after, both the prince and evil Queen Narissa are chasing after her, and she has to pass the evil queen and get to her prince to finish this great fairytale story.
This fairytale film was great to watch and it just comes to show how animation and film have come along way since hand-drawn animated films. It shows how modern special effects can make a film looked great to see. With Enchanted, you can feel how much effort and work was put into the editing phase. From the magical special effects to the astounding animations, this film just makes you wonder how it can possibly be done! (Oh yeh, and watching this on Blu-ray makes it just that more amazing to watch)
The film is basically about a girl who falls in love with a prince, but before they can live happily ever after, they must survive from the evil wikid queen (So, as you can tell it is a Disney film :D ). Anyway, so the evil queen takes her into a portal which transports her into the middle of Times Square, New York. She is then rescued by a divorce lawyer who dosen't believe in true love. Soon after, both the prince and evil Queen Narissa are chasing after her, and she has to pass the evil queen and get to her prince to finish this great fairytale story.
This fairytale film was great to watch and it just comes to show how animation and film have come along way since hand-drawn animated films. It shows how modern special effects can make a film looked great to see. With Enchanted, you can feel how much effort and work was put into the editing phase. From the magical special effects to the astounding animations, this film just makes you wonder how it can possibly be done! (Oh yeh, and watching this on Blu-ray makes it just that more amazing to watch)
Saturday, 17 January 2009
Great Opportunity!
Ok, as you all might know theres alot of channel 4 films/short films being filmed all around nottingham. About a month back i was on my way to uni and up the road from me there were loads of channel 4 vans parked up and big bright lights surrounding a house. So, i asked the woman there what was going on and she told me channel 4 were shooting a film about a young girl (ive forgot the name of it now even though i could find out if needed). Anyway, i told her i do multimedia and films etc and im interested in this field. After having a conversation with her i asked her that i would be interested in sort of helping out with anything as voluntary if i could. She told me to come back the following wednesday as that was when they were to start shooting. I went down and watched the filming, asked questions, seen how things were done, got to do a few things with lights etc and overall was a great experience!
So find out where and when films around nottingham are being filmed and get involved!
So find out where and when films around nottingham are being filmed and get involved!
Tuesday, 13 January 2009
Identities: My 3D Avatar
Ok, so iv'e just created my avatar. I have'nt got the hang of the controls as of yet, but this stuff looks pretty complicated. So now im going to change the look of my avatar now and put it in the next screen shot.
And so these are the options i had to change the look of my avatar
So, this is what i got. I could change things like the eye colour, height, body width etc...
This is just the avatar flying around
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