Here is the evaluation for the results of my questionnaire. I got results from 50 people altogether:
Artefact one presented respondents with a total of eighteen questions to gain an insight into their viewing habits. The answers ranged from simple yes or no to detailed answers. I collected fifty responses over a period of a few weeks which gives me a good basis for my next artefact.
60% of people taking part in the survey were female. 92% were between the ages of 18 and 25, 88% were students.
58% watched most video content over the internet narrowly beating television’s 40%, with 43 out of 50 respondents accessing a high-speed internet service at home. 80% skip adverts when watching content online.
When asked ‘How much time do you spend on the internet daily’, 34% said, on average 3-4 hours. However, 92% of people used this time to view video content such as live television, catch up services, films, or television shows.
66% of people were aware that television programmes which are aired in the US before the UK, are available on the internet illegally.
Most respondents stated that the two main reasons they prefer online viewing were because the catch up services are free and they can be viewed at a convenient time. The least popular reason was better quality of content.
The respondents were then asked to rate the website layouts of four online television providers (YouTube, 4Od, BBC iPlayer and ITV Player) on a scale of 1 to 5. The highest rated was BBC iPlayer followed by YouTube, 40d, then ITV Player.
Lastly, the biggest problem users have with online video services is buffering speeds and the time lag between television broadcast and its online availability.
Following up from this, my next artefact focuses on two individuals specific television consumption. Two respondents of different ages will collect a two-week television diary for me to analyse.
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